First among them is, his writing is very contemporary. His writing includes the many experiences which you can relate to. Growing up in any metro, any small town is more common than you can imagine. Second thing is, he strategically priced the books at 95/- cost of which is less than a movie ticket in IMAX.
And most important is his lucid and readable prose. For those, scoffing at his success he is no Rushdie. I have no comments. Atleast he makes people buy books and make them read.
His first book, Five point some one is a very interesting and funny read. His second book is worth giving a miss. But this one is definitely worthy read. worth each paise of those ninty five rupees :). I wont go much into details but next time u want to read something on the flight or a quick read to take a break from something of Rushdie's this is the book to pick.
I will sign off with a vibhu pic. Have a good day everyone.